Lancer Capital appoints RISE Worldwide to manage commercial rights for its ILT20 team Desert Vipers

Aug 24, 2022

Lancer Capital LLC, a global investment firm with a variety of best-in-class assets appoints RISE Worldwide, India’s largest sports, lifestyle and entertainment company, as the exclusive partner for the sale & marketing of commercial rights for Desert Vipers in the UAE International League T20.


Lancer Capital, chaired by Manchester United Co-Chairman Avram Glazer - who is also an owner of Tampa Bay Buccaneers - mark their first investment in the cricket ecosystem.


The Desert Vipers will be based in Dubai and has appointed Tom Moody as Director of Cricket and a squad that includes players from seven nations in its initial roster, with Sri Lankan spin king Wanindu Hasaranga and English stars Sam Billings and Alex Hales as notable players.


The RISE Worldwide team will work closely with Lancer Capital to bring onboard brands to partner and create maximum value, design a long-term marketing strategy and identify opportunities to drive global fan engagement. The mandate includes the development of sponsorship rights packages, devising the sponsorship & activation strategy, and a strategic approach for potential sponsors to leverage the partnership.


Paul Voigt, Lancer Capital Managing Director, Investments said “We are happy to partner with RISE Worldwide as we make our debut in the exciting world of cricket. They will handle the sale and marketing of commercial rights of our team at International League T20. Rise brings to the table proven expertise in forging partnerships and creating brand value. Its deep understanding of the global sporting eco-system will help us reach wider fans and audiences”


Nikhil Bardia, Head of Sponsorships Sales & Talent, RISE Worldwide said “We are delighted to be chosen by Lancer Capital to be the exclusive global commercial and marketing partner, as they make their debut in the cricketing world. The International League T20 presents a great opportunity for brands that are looking to partner with a global sports franchise group - Lancer Capital and create long-term partnerships and brand value. We look forward to leveraging our wide experience in optimizing value for all stakeholders to deliver tailored solutions and innovative engagement models.”


RISE WorldWide is at the forefront of delivering long-term value for brands and provides comprehensive support in the implementation of strategies across brands and sporting properties across sporting disciplines including cricket and football. The team at RISE brings in a wealth of global experience given their strong understanding of the global sporting ecosystem, working with a wide spectrum of franchise owners, official sports boards and leagues, and brands facilitating associations and like-minded partnerships.


UAE’s International League T20 is a six-team franchise-style league, with a 34-match schedule, hosted at world-renowned, world-class venues of UAE. The inaugural tournament is scheduled to be played between 6th January 2023 to 12th February 2023.